About Us

Luba Vangelova, Principal


Luba Vangelova is a highly experienced consultant, writer and speaker. What sets her apart is a rare combination of creativity and analytical insight.

What this means for consulting clients is an ally who can quickly grasp your essential communication challenges and provide effective yet practical solutions. Past consulting clients include The Pew Charitable Trusts, the National Science Foundation, The World Bank, Silicon Graphics, and the Sydney Harbour Foreshore Authority.

Luba has also worked on staff as marketing and communications director at TechnoServe, a nonprofit that helps build businesses in developing countries. She oversaw the organization’s rebranding; produced its first integrated suite of professional marketing collateral (including videos and a new web site); and spearheaded its first social media campaigns. This helped drive dramatic revenue growth (revenue nearly quadrupled in five years, to $55 million), and paved the way for partnerships with the likes of Microsoft, Google, The Coca-Cola Company and The Bill & Melinda Gates Foundation. Prior to that, she served as media relations manager at Conservation International, where she coached spokespersons and secured placements in media outlets such as CNN, NPR and The New York Times.

Additionally, she is a widely published writer, with credits in print and online outlets such as Smithsonian, The Washington Post, The New York Times, Government Executive, FDA Consumer, and various National Geographic Society properties. She has also contributed to radio and television programs, and she writes about the future of learning for the PBS/NPR MindShift blog and TheAtlantic.com, among other venues.

Luba has spoken at the National Press Club and Johns Hopkins University, among other venues, and taught classes at Mediabistro. Prior to working in the communications field, Luba was a programmer/analyst for IBM. She has a master’s degree in journalism from Northwestern University and a bachelor’s degree in systems engineering from the University of Virginia.



Catalyst Communications has an extensive network of high-caliber associates who can be brought on board for projects that require either highly specialized skills or additional bandwidth to meet tight deadlines. The roster includes graphic designers, market researchers, web developers, video editors, and other types of marketing and communications professionals.